# Indonesia Market Entry Plan for Singapore Medical Tourism

> Indonesia market entry plan for Singapore medical tourism: choose cities, localise, run a pilot and scale for Indonesian patients

- URL: https://medikabyte.com/indonesia-market-entry-plan-medical-tourism/
- Diperbarui: 2026-10-16
- Penulis: Adtyaa
- Penerbit: ADTYAA (B2B digital agency)

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# Medical Tourism Marketing Strategy Singapore to Indonesia: *A City-by-City Market Entry Plan*

By Adtyaa 8 October 2026 8 min read

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A medical tourism marketing strategy Singapore to Indonesia programme succeeds when it is built city by city, not country by country. Indonesia is large and varied, and patients in Jakarta, Surabaya and Medan have different routes, habits and alternatives. This guide gives Singapore providers an Indonesia market entry plan: how to choose where to start, how to localise for each city, how to build local trust and how to scale what works.

**Key takeaways**

- Indonesia is a collection of markets. Start with one or two cities and expand on data.
- Prioritise cities by flight connections, patient fit, referral reach and your own capacity.
- Localise by city: language register, channels, partners and trust signals.
- Run each city as a test: the same funnel, separate tracking and clear rules for when to scale or stop.

![Merlion statue spouting water in Singapore, illustrating an Indonesia market entry plan for medical tourism](https://medikabyte.com/wp-content/uploads/2026/10/medical-tourism-marketing-strategy-Singapore-to-Indonesia.jpg)

Singapore is the starting point. The plan decides which Indonesian cities to reach first.

## Why an Indonesia market entry plan works city by city

Indonesia has the largest population in Southeast Asia, spread across a vast archipelago. Cities differ in wealth, healthcare options and routes to Singapore. A national campaign spends budget on places you cannot serve well, while a city-level plan puts effort where your strengths and connections are.

## Choose the first cities in your Indonesia market entry plan

Large cities such as Jakarta, Surabaya and Medan are common starting points, but the right choice depends on your specialties and relationships. Weigh each city on:

- Flight connections to Singapore and total travel time
- The presence of patient groups that fit your service lines
- Existing referral relationships or alumni connections
- Local competition and the quality of domestic alternatives
- Your capacity to respond during Indonesian working hours, where Jakarta is one hour behind Singapore

## Localise for each city

Localisation goes beyond translation. For each pilot city, review five areas:

### Language

Natural Bahasa Indonesia, adapted to how patients in that city actually search and speak.

### Channels

WhatsApp for conversation, plus the search and social channels your audience in that city uses.

### Trust signals

Recommendations from local doctors, local reviews and recognisable partners.

### Logistics

Travel time, flight options and stay arrangements from that city.

### Partners

Local facilitators, corporates and associations that fit your ethical standards.

## Build your Indonesia market entry plan in phases

Move through four phases, and keep the funnel the same in every city so results can be compared fairly.

1. **Prepare:** build Bahasa Indonesia pages, tracking and the WhatsApp flow, then select one or two pilot cities
2. **Pilot:** run the same funnel in each city, with separate tracking
3. **Learn:** compare cost per qualified enquiry and conversion by city, and ask patients and referrers for feedback
4. **Scale:** add budget, partners and content in the cities that work, and fix or stop the rest

## Budget allocation across cities

- Start small in each pilot city
- Use the same funnel everywhere, with separate tracking by city
- Move more budget to cities that produce qualified enquiries and bookings
- Review monthly and keep a reserve for testing the next city

## Build local trust from Singapore

Distance is the main trust barrier. Reduce it with these steps:

- Doctor content in natural Bahasa Indonesia
- Referral relationships with local doctors, within ethical limits
- Local partnerships and corporate agreements
- Patient stories, shared only with consent
- Presence in professional events and associations where appropriate

## Measure your Indonesia market entry plan by city

Clicks and impressions are only leading indicators. Track these for every city:

- Cost per qualified enquiry
- Enquiry-to-consultation rate
- Consultation-to-treatment rate
- WhatsApp first-response time
- Share of patients from referrals
- Revenue by city

Decide in advance what result means scale, fix or stop, and review every month. No one can guarantee timing or volumes.

## Compliance and ethics

Healthcare advertising is regulated differently in each market, and platforms add their own limits. Check these before any campaign goes live:

- Advertising rules of the health authority in Singapore and in Indonesia
- Google and Meta healthcare advertising policies, including limits on before-and-after images
- Personal data protection laws in both countries, and patient consent before any records are shared

Rules change, so confirm the current position with regulators and legal counsel, and never promise treatment outcomes.

## Common mistakes

- Launching nationwide on day one
- Using the same message in every city
- No tracking by city
- Entering without Bahasa Indonesia capability
- Judging a city too soon
- Promising outcomes the provider cannot guarantee

## Frequently asked questions

**Which Indonesian city should we start with?**

Start where your best-fit patients, flight connections and referral relationships are strongest. Large cities such as Jakarta, Surabaya and Medan are common candidates, but let your specialties and data decide.

**How many cities should we test at once?**

One or two. That is enough to compare results fairly without spreading your team and budget too thin.

**How long should a pilot run?**

Long enough to collect meaningful data on qualified enquiries and conversion, which usually means a few months. The right length depends on enquiry volume.

**Do we need a local office in Indonesia?**

Not at the start. Many providers begin with Indonesian-speaking coordinators and local partners, then decide on a local presence as volume grows.

This article is general marketing guidance, not legal or medical advice.

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Indonesia is large and varied, and patients in Jakarta, Surabaya and Medan have different routes, habits and alternatives. This guide gives Singapore providers an Indonesia market entry plan: how to choose where to start, how to localise for each city, how to build local trust and how to scale what works.","Program strategi pemasaran wisata medis dari Singapura ke Indonesia berhasil bila dibangun kota demi kota, bukan negara demi negara. Indonesia luas dan beragam, dan pasien di Jakarta, Surabaya, dan Medan memiliki rute, kebiasaan, dan alternatif yang berbeda. Panduan ini memberi penyedia layanan Singapura sebuah rencana masuk pasar Indonesia: cara memilih titik awal, cara melokalisasi untuk setiap kota, cara membangun kepercayaan lokal, dan cara memperluas yang berhasil.","从新加坡面向印尼的医疗旅游营销策略，按城市而不是按国家来搭建，才会成功。印尼幅员辽阔、差异很大，雅加达、泗水和棉兰的患者，在出行路线、习惯和可选方案上各不相同。本文为新加坡医疗机构提供一份印尼市场进入计划：如何选择起点、如何为每个城市做本地化、如何建立本地信任，以及如何扩大有效的做法。"],"kt":["Key takeaways","Poin utama","核心要点"],"kl0":["Indonesia is a collection of markets. Start with one or two cities and expand on data.","Indonesia adalah kumpulan pasar. 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Timbang setiap kota berdasarkan:","雅加达、泗水和棉兰等大城市是常见的起点，但正确的选择取决于您的专科和关系。请从以下方面评估每个城市："],"l4":["Flight connections to Singapore and total travel time","Koneksi penerbangan ke Singapura dan total waktu perjalanan","前往新加坡的航班连通性和总出行时间"],"l5":["The presence of patient groups that fit your service lines","Keberadaan kelompok pasien yang cocok dengan lini layanan Anda","是否有符合您服务线的患者群体"],"l6":["Existing referral relationships or alumni connections","Hubungan rujukan yang sudah ada atau koneksi alumni","现有的转介关系或校友联系"],"l7":["Local competition and the quality of domestic alternatives","Persaingan lokal dan kualitas alternatif dalam negeri","当地竞争，以及本土替代方案的质量"],"l8":["Your capacity to respond during Indonesian working hours, where Jakarta is one hour behind Singapore","Kapasitas Anda merespons selama jam kerja Indonesia, di mana Jakarta satu jam di belakang Singapura","您在印尼工作时间内的响应能力，其中雅加达比新加坡晚一小时"],"h3":["Localise for each city","Lokalisasi untuk setiap kota","为每个城市做本地化"],"p9":["Localisation goes beyond translation. For each pilot city, review five areas:","Lokalisasi lebih dari sekadar terjemahan. Untuk setiap kota pilot, tinjau lima area:","本地化不止于翻译。对于每个试点城市，请检视五个方面："],"d10t":["Language","Bahasa","语言"],"d10c":["Natural Bahasa Indonesia, adapted to how patients in that city actually search and speak.","Bahasa Indonesia yang natural, disesuaikan dengan cara pasien di kota itu benar-benar mencari dan berbicara.","自然的印尼语，并根据该城市患者实际的搜索和说话方式调整。"],"d11t":["Channels","Kanal","渠道"],"d11c":["WhatsApp for conversation, plus the search and social channels your audience in that city uses.","WhatsApp untuk percakapan, ditambah kanal pencarian dan media sosial yang dipakai audiens Anda di kota itu.","用 WhatsApp 沟通，再加上该城市受众使用的搜索和社交渠道。"],"d12t":["Trust signals","Sinyal kepercayaan","信任信号"],"d12c":["Recommendations from local doctors, local reviews and recognisable partners.","Rekomendasi dari dokter lokal, ulasan lokal, dan mitra yang dikenal.","本地医生的推荐、本地评价和有辨识度的合作伙伴。"],"d13t":["Logistics","Logistik","行程"],"d13c":["Travel time, flight options and stay arrangements from that city.","Waktu perjalanan, pilihan penerbangan, dan pengaturan penginapan dari kota itu.","从该城市出发的出行时间、航班选择和住宿安排。"],"d14t":["Partners","Mitra","合作伙伴"],"d14c":["Local facilitators, corporates and associations that fit your ethical standards.","Fasilitator, korporasi, dan asosiasi lokal yang sesuai dengan standar etika Anda.","符合您伦理标准的本地中介、企业和协会。"],"h4":["Build your Indonesia market entry plan in phases","Bangun rencana masuk pasar Indonesia Anda secara bertahap","分阶段搭建您的印尼市场进入计划"],"p15":["Move through four phases, and keep the funnel the same in every city so results can be compared fairly.","Lewati empat fase, dan jaga corong tetap sama di setiap kota agar hasil dapat dibandingkan secara adil.","分四个阶段推进，并让每个城市使用相同的漏斗，这样才能公平地比较结果。"],"l16":[" **Prepare:<\/strong> build Bahasa Indonesia pages, tracking and the WhatsApp flow, then select one or two pilot cities"," **Persiapan:<\/strong> bangun halaman Bahasa Indonesia, pelacakan, dan alur WhatsApp, lalu pilih satu atau dua kota pilot"," **准备：<\/strong>搭建印尼语页面、追踪和 WhatsApp 流程，然后选定一两个试点城市"],"l17":[" **Pilot:<\/strong> run the same funnel in each city, with separate tracking"," **Pilot:<\/strong> jalankan corong yang sama di setiap kota, dengan pelacakan terpisah"," **试点：<\/strong>在每个城市运行相同的漏斗，并独立追踪"],"l18":[" **Learn:<\/strong> compare cost per qualified enquiry and conversion by city, and ask patients and referrers for feedback"," **Belajar:<\/strong> bandingkan biaya per enquiry berkualitas dan konversi per kota, dan minta umpan balik dari pasien dan perujuk"," **学习：<\/strong>按城市比较每条有效咨询的成本和转化，并向患者和转介方征求反馈"],"l19":[" **Scale:<\/strong> add budget, partners and content in the cities that work, and fix or stop the rest"," **Perluas:<\/strong> tambah anggaran, mitra, dan konten di kota yang berhasil, dan perbaiki atau hentikan sisanya"," **扩展：<\/strong>在有效的城市增加预算、合作伙伴和内容，修正或停止其余的"],"f20a":["Indonesia market entry plan for medical tourism, from city prioritisation to scale","Rencana masuk pasar Indonesia untuk wisata medis, dari prioritas kota hingga perluasan","印尼市场进入计划流程图，从城市优先级到扩展"],"f20c":["","",""],"f20s":["data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20640%20416%27%3E%3Crect%20width%3D%27640%27%20height%3D%27416%27%20fill%3D%27%2305070A%27%2F%3E%3Cline%20x1%3D%2756%27%20y1%3D%2756%27%20x2%3D%2756%27%20y2%3D%27376%27%20stroke%3D%27%23A8823F%27%20stroke-width%3D%272%27%2F%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%2756%27%20r%3D%279%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%2758%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2722%27%20font-weight%3D%27700%27%20fill%3D%27%23F3EEE4%27%3EPrioritise%20cities%3C%2Ftext%3E%3Ctext%20x%3D%2788%27%20y%3D%2783%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2715%27%20fill%3D%27%23A9A292%27%3EFlights%2C%20patient%20fit%2C%20referral%20reach%2C%20capacity%3C%2Ftext%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%27120%27%20r%3D%279%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%27122%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2722%27%20font-weight%3D%27700%27%20fill%3D%27%23F3EEE4%27%3ELocalise%3C%2Ftext%3E%3Ctext%20x%3D%2788%27%20y%3D%27147%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2715%27%20fill%3D%27%23A9A292%27%3ELanguage%2C%20channels%2C%20trust%20signals%2C%20partners%3C%2Ftext%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%27184%27%20r%3D%279%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%27186%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2722%27%20font-weight%3D%27700%27%20fill%3D%27%23F3EEE4%27%3EPilot%3C%2Ftext%3E%3Ctext%20x%3D%2788%27%20y%3D%27211%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2715%27%20fill%3D%27%23A9A292%27%3EOne%20or%20two%20cities%2C%20same%20funnel%3C%2Ftext%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%27248%27%20r%3D%279%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%27250%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2722%27%20font-weight%3D%27700%27%20fill%3D%27%23F3EEE4%27%3ELearn%3C%2Ftext%3E%3Ctext%20x%3D%2788%27%20y%3D%27275%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2715%27%20fill%3D%27%23A9A292%27%3ECompare%20cost%20and%20conversion%20by%20city%3C%2Ftext%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%27312%27%20r%3D%279%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%27314%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2722%27%20font-weight%3D%27700%27%20fill%3D%27%23F3EEE4%27%3EScale%3C%2Ftext%3E%3Ctext%20x%3D%2788%27%20y%3D%27339%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2715%27%20fill%3D%27%23A9A292%27%3EGrow%20what%20works%2C%20fix%20or%20stop%20the%20rest%3C%2Ftext%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%27376%27%20r%3D%2713%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%27383%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2724%27%20font-weight%3D%27700%27%20fill%3D%27%23D9BC82%27%3EQualified%20enquiries%20by%20city%3C%2Ftext%3E%3C%2Fsvg%3E","data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20640%20416%27%3E%3Crect%20width%3D%27640%27%20height%3D%27416%27%20fill%3D%27%2305070A%27%2F%3E%3Cline%20x1%3D%2756%27%20y1%3D%2756%27%20x2%3D%2756%27%20y2%3D%27376%27%20stroke%3D%27%23A8823F%27%20stroke-width%3D%272%27%2F%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%2756%27%20r%3D%279%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%2758%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2722%27%20font-weight%3D%27700%27%20fill%3D%27%23F3EEE4%27%3EPrioritaskan%20kota%3C%2Ftext%3E%3Ctext%20x%3D%2788%27%20y%3D%2783%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2715%27%20fill%3D%27%23A9A292%27%3EPenerbangan%2C%20kecocokan%20pasien%2C%20jangkauan%20rujukan%2C%20kapasitas%3C%2Ftext%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%27120%27%20r%3D%279%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%27122%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2722%27%20font-weight%3D%27700%27%20fill%3D%27%23F3EEE4%27%3ELokalisasi%3C%2Ftext%3E%3Ctext%20x%3D%2788%27%20y%3D%27147%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2715%27%20fill%3D%27%23A9A292%27%3EBahasa%2C%20kanal%2C%20sinyal%20kepercayaan%2C%20mitra%3C%2Ftext%3E%3Ccircle%20cx%3D%2756%27%20cy%3D%27184%27%20r%3D%279%27%20fill%3D%27%23D9BC82%27%2F%3E%3Ctext%20x%3D%2788%27%20y%3D%27186%27%20font-family%3D%22Segoe%20UI%2CHelvetica%20Neue%2CArial%2Csans-serif%22%20font-size%3D%2722%27%20font-weight%3D%27700%27%20fill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sure which Indonesian city to test first? Send us your specialty and target market on WhatsApp, and we will discuss where to start.","Tidak yakin kota Indonesia mana yang diuji lebih dulu? Kirimkan spesialisasi dan target pasar Anda lewat WhatsApp, dan kita akan membahas dari mana mulai.","不确定先测试印尼的哪个城市？请通过 WhatsApp 告诉我们您的专科和目标市场，我们会一起讨论从哪里入手。"],"h5":["Budget allocation across cities","Alokasi anggaran antar kota","在各城市之间分配预算"],"l22":["Start small in each pilot city","Mulai dari kecil di setiap kota pilot","在每个试点城市从小规模开始"],"l23":["Use the same funnel everywhere, with separate tracking by city","Gunakan corong yang sama di mana-mana, dengan pelacakan terpisah per kota","各处使用相同的漏斗，并按城市独立追踪"],"l24":["Move more budget to cities that produce qualified enquiries and bookings","Alihkan lebih banyak anggaran ke kota yang menghasilkan enquiry dan pemesanan berkualitas","把更多预算转向能带来有效咨询和预约的城市"],"l25":["Review monthly and keep a reserve for testing the next city","Tinjau setiap bulan dan sisihkan cadangan untuk menguji kota berikutnya","每月复盘，并保留一笔用于测试下一个城市的储备"],"h6":["Build local trust from Singapore","Bangun kepercayaan lokal dari Singapura","从新加坡建立本地信任"],"p26":["Distance is the main trust barrier. Reduce it with these steps:","Jarak adalah hambatan kepercayaan utama. Kurangi dengan langkah-langkah ini:","距离是信任的主要障碍。请用以下做法缩短它："],"l27":["Doctor content in natural Bahasa Indonesia","Konten dokter dalam Bahasa Indonesia yang natural","用自然的印尼语撰写医生内容"],"l28":["Referral relationships with local doctors, within ethical limits","Hubungan rujukan dengan dokter lokal, dalam batas etika","在伦理边界之内，与本地医生建立转介关系"],"l29":["Local partnerships and corporate agreements","Kemitraan lokal dan perjanjian korporasi","本地合作和企业协议"],"l30":["Patient stories, shared only with consent","Kisah pasien, dibagikan hanya dengan persetujuan","患者故事，仅在征得同意后分享"],"l31":["Presence in professional events and associations where appropriate","Kehadiran di acara dan asosiasi profesional bila sesuai","在适当情况下参加专业活动和协会"],"h7":["Measure your Indonesia market entry plan by city","Ukur rencana masuk pasar Indonesia Anda per kota","按城市衡量您的印尼市场进入计划"],"p32":["Clicks and impressions are only leading indicators. Track these for every city:","Klik dan tayangan hanyalah indikator awal. Lacak ini untuk setiap kota:","点击和曝光只是先行指标。请为每个城市追踪以下指标："],"l33":["Cost per qualified enquiry","Biaya per enquiry berkualitas","每条有效咨询的成本"],"l34":["Enquiry-to-consultation rate","Tingkat enquiry ke konsultasi","咨询到到诊的转化率"],"l35":["Consultation-to-treatment rate","Tingkat konsultasi ke perawatan","到诊到治疗的转化率"],"l36":["WhatsApp first-response time","Waktu respons pertama di WhatsApp","WhatsApp 首次回复时间"],"l37":["Share of patients from referrals","Persentase pasien dari rujukan","通过转介而来的患者占比"],"l38":["Revenue by city","Pendapatan per kota","按城市统计的收入"],"p39":["Decide in advance what result means scale, fix or stop, and review every month. No one can guarantee timing or volumes.","Tentukan sebelumnya hasil seperti apa yang berarti memperluas, memperbaiki, atau menghentikan, dan tinjau setiap bulan. Tidak ada yang dapat menjamin waktu atau volume.","请事先确定什么样的结果意味着扩大、修正或停止，并且每月复盘。任何人都无法保证时间或数量。"],"h8":["Compliance and ethics","Kepatuhan dan etika","合规与伦理"],"p40":["Healthcare advertising is regulated differently in each market, and platforms add their own limits. Check these before any campaign goes live:","Iklan layanan kesehatan diatur secara berbeda di setiap pasar, dan platform menambahkan batasan mereka sendiri. Periksa hal berikut sebelum kampanye apa pun tayang:","医疗广告的监管因市场而异，平台也会设定自己的限制。任何广告上线之前，请核查："],"l41":["Advertising rules of the health authority in Singapore and in Indonesia","Aturan iklan dari otoritas kesehatan di Singapura dan di Indonesia","新加坡和印尼卫生主管部门的广告规定"],"l42":["Google and Meta healthcare advertising policies, including limits on before-and-after images","Kebijakan iklan layanan kesehatan Google dan Meta, termasuk batasan gambar sebelum dan sesudah","谷歌和 Meta 的医疗保健广告政策，包括对术前术后对比图的限制"],"l43":["Personal data protection laws in both countries, and patient consent before any records are shared","Undang-undang perlindungan data pribadi di kedua negara, dan persetujuan pasien sebelum rekam medis apa pun dibagikan","两国的个人数据保护法律，以及共享任何病历之前须取得的患者同意"],"p44":["Rules change, so confirm the current position with regulators and legal counsel, and never promise treatment outcomes.","Aturan bisa berubah, jadi pastikan posisi terkini kepada regulator dan penasihat hukum, dan jangan pernah menjanjikan hasil perawatan.","规定会变化，请与监管机构和法律顾问确认最新要求，并且切勿承诺治疗效果。"],"h9":["Common mistakes","Kesalahan umum","常见错误"],"l45":["Launching nationwide on day one","Meluncur secara nasional di hari pertama","第一天就全国铺开"],"l46":["Using the same message in every city","Menggunakan pesan yang sama di setiap kota","每个城市使用相同的信息"],"l47":["No tracking by city","Tidak ada pelacakan per kota","没有按城市追踪"],"l48":["Entering without Bahasa Indonesia capability","Masuk tanpa kemampuan Bahasa Indonesia","没有印尼语能力就进入市场"],"l49":["Judging a city too soon","Menilai sebuah kota terlalu cepat","过早地评判一个城市"],"l50":["Promising outcomes the provider cannot guarantee","Menjanjikan hasil yang tidak dapat dijamin penyedia layanan","承诺医疗机构无法保证的治疗效果"],"h10":["Frequently asked questions","Pertanyaan yang sering diajukan","常见问题"],"q1":["Which Indonesian city should we start with?","Kota Indonesia mana yang sebaiknya kita mulai?","应该先从印尼的哪个城市开始？"],"r1":["Start where your best-fit patients, flight connections and referral relationships are strongest. Large cities such as Jakarta, Surabaya and Medan are common candidates, but let your specialties and data decide.","Mulailah dari tempat pasien yang paling cocok, koneksi penerbangan, dan hubungan rujukan Anda paling kuat. Kota besar seperti Jakarta, Surabaya, dan Medan adalah kandidat umum, tetapi biarkan spesialisasi dan data Anda yang memutuskan.","从您最匹配的患者、航班连通性和转介关系最强的地方开始。雅加达、泗水和棉兰等大城市是常见的候选，但应当由您的专科和数据来决定。"],"q2":["How many cities should we test at once?","Berapa kota yang sebaiknya diuji sekaligus?","同时测试几个城市？"],"r2":["One or two. That is enough to compare results fairly without spreading your team and budget too thin.","Satu atau dua. Itu cukup untuk membandingkan hasil secara adil tanpa menyebar tim dan anggaran terlalu tipis.","一两个。这足以公平地比较结果，又不会让团队和预算过于分散。"],"q3":["How long should a pilot run?","Berapa lama sebuah pilot sebaiknya berjalan?","试点应该运行多久？"],"r3":["Long enough to collect meaningful data on qualified enquiries and conversion, which usually means a few months. The right length depends on enquiry volume.","Cukup lama untuk mengumpulkan data yang berarti tentang enquiry berkualitas dan konversi, yang biasanya berarti beberapa bulan. Panjang yang tepat bergantung pada volume enquiry.","要足够长，才能收集到关于有效咨询和转化的有意义的数据，通常意味着数月。具体长度取决于咨询量。"],"q4":["Do we need a local office in Indonesia?","Apakah kita membutuhkan kantor lokal di Indonesia?","我们需要在印尼设立本地办公室吗？"],"r4":["Not at the start. Many providers begin with Indonesian-speaking coordinators and local partners, then decide on a local presence as volume grows.","Tidak di awal. Banyak penyedia layanan memulai dengan koordinator berbahasa Indonesia dan mitra lokal, lalu memutuskan kehadiran lokal seiring pertumbuhan volume.","起步阶段不需要。许多机构先从会印尼语的协调员和本地合作伙伴开始，再随业务量增长决定是否设立本地机构。"],"e.h":["Planning a medical tourism marketing strategy from Singapore to Indonesia?","Merencanakan strategi pemasaran wisata medis dari Singapura ke Indonesia?","正在规划从新加坡到印尼的医疗旅游营销策略吗？"],"e.p":["ADTYAA is based in Jakarta and builds localised SEO, advertising and enquiry systems for healthcare providers that want to reach Indonesian patients. Message us on WhatsApp with your specialty and target market, and we will outline where to start.","ADTYAA berbasis di Jakarta dan membangun sistem SEO, iklan, dan enquiry yang dilokalisasi untuk penyedia layanan kesehatan yang ingin menjangkau pasien Indonesia. Kirim pesan lewat WhatsApp berisi spesialisasi dan target pasar Anda, dan kami akan menguraikan dari mana memulai.","ADTYAA 总部位于雅加达，为希望触达印尼患者的医疗机构打造本地化 SEO、广告投放和咨询转化系统。请通过 WhatsApp 告诉我们您的专科和目标市场，我们会说明从哪里入手。"],"note":["This article is general marketing guidance, not legal or medical advice.","Artikel ini adalah panduan pemasaran umum, bukan nasihat hukum atau medis.","本文为一般性营销指引，不构成法律或医疗建议。"],"au.alt":["Adtyaa, Founder of DJURAGAN IKLAN ID","Adtyaa, Founder DJURAGAN IKLAN ID","Adtyaa，DJURAGAN IKLAN ID 创始人"]}; var LI = { en: 0, id: 1, zh: 2 }; var L = "en"; var PHONE = "6281411188809", MAIL = "hallo@adtyaa.cloud";************************](https://maps.app.goo.gl/YRw1yaWB5xfHcjwq5)

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